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How Animated Mascots Turned Brands Into Icons
Have you ever noticed how attached you get when associated with a certain colour, animal or even a symbol? While humans’ natural response of forming strong connections and attachments is one of the reasons, everyone grew up attached to a symbolic character or animal, one way or another.
Nov 21, 20255 min read


7 Productivity Lessons to Learn from Your Favourite Animated Characters
Inspiration can come from many forms, including animated movies and series. It might seem odd to gain life lessons from ‘cartoons’.
Nov 6, 20254 min read


11 Best Animation Books Every Animator Should Read
11 Best Animation Books Every Animator Should Read Whether you’re an aspiring animator or a veteran animator wanting to refresh yourself with the basics, this list of popular and must-have animation books for animators to read could help you improve your animation skills. Or maybe as a gift for someone who dreams of being an animator! From the basics of animations for 2D or 3D to even Japanese animation and stop-motion, these top animation books for beginners/professionals c
Apr 25, 20258 min read


From Sketch to Screen: The Role of Concept Art in Creative Industries
Concept art is a step in laying out the groundwork to help shape the project’s visual identity, consistency, and mood. The artistic concepts vary from environments, characters, vehicles, and even the entire game universe. That being said, concept art constantly evolves in response to new ideas, directions, or technical limitations. What is Concept Art? Concept art is the visualisation of a piece of media’s concept, from sketchy mock-ups or elaborate displays before the final
Apr 2, 20256 min read
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