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Multitasking sounds like the key to productivity, but would creatives actually benefit from this? Or, in other terms, context switching, where you don’t work on just one thing but multiple tasks in one go.
Unfortunately, it’s not as beneficial as we think.
In the morning, you join the sync-up meetings, then continue to finish your tasks while keeping in the loop with the recent updates. Afternoon rolls in; you rush to complete some social media posts to be published in the next few days. Evening comes, and you want to wedge in side-gigs to fill the time. Then, when you lie down, it’s almost morning.
It’s midway through the month. It seems like your team’s energy has depleted, as if they had run a marathon. But they are responding to fixes immediately and are always there to reply to chats and emails.
