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Have you often found yourself stuck with producing new ideas? But the deadlines are nearing, yet no juice comes out of your brain. It might be a sign that you’re running low on your creative brain juice. Creatives, from animators to designers and writers, often experience this. If you’re in this situation, it’s time to step back and refuel your brain juice.
Multitasking sounds like the key to productivity, but would creatives actually benefit from this? Or, in other terms, context switching, where you don’t work on just one thing but multiple tasks in one go.
Unfortunately, it’s not as beneficial as we think.
In the morning, you join the sync-up meetings, then continue to finish your tasks while keeping in the loop with the recent updates. Afternoon rolls in; you rush to complete some social media posts to be published in the next few days. Evening comes, and you want to wedge in side-gigs to fill the time. Then, when you lie down, it’s almost morning.
