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Concept art is a step in laying out the groundwork to help shape the project’s visual identity, consistency, and mood. The artistic concepts vary from environments, characters, vehicles, and even the entire game universe. That being said, concept art constantly evolves in response to new ideas, directions, or technical limitations. What is Concept Art? Concept art is the visualisation of a piece of media’s concept, from sketchy mock-ups or elaborate displays before the final
