How to Brand Growth with Animation Marketing
- Adilla
- 4 days ago
- 4 min read
With the rise of the animation industry, animation is no longer associated with cartoons or entertainment for kids. Not only is it used to share stories, but also to market brand identities through colourful characters and unique animated concepts.
Animation marketing has become one of the media to promote products, services, and an overall brand identity. So, animation in business is slowly growing common, whether through catchy motions or engaging stories.
Table of Contents
5 Reasons Why Animation Boosts Customer Engagement
Before utilising animation marketing for your brand growth, it’s important to understand the whys of why it’s so effective in boosting customer engagement.
Inspires Emotional Connection
Animation is a great tool for storytelling. Makes sense since its initial purpose is for entertaining stories. So, animation marketing would be a great tool to incite emotional response and connection from your target audience.
For instance, the Duolingo Owl from their language app has created an emotional bond with users by serving as a reminder and motivator for consistent language learning.
Eye-catching and Memorable
There are several types of animation that marketers can utilise to capture attention and leave a lasting impact. Other than creating compelling stories, animation marketing can also be catchy.
One of the most iconic brands to use this method is Oreo, the popular black and white cookie snack. Their animated ads are always bright and playful, featuring a signature jingle at the end. This jingle resonates with many adults who grew up with it, helping to maintain their loyalty to the brand even today.
Adapt To Different Channels
Consistency is essential for reflecting a brand that is reliable and trustworthy. A brand’s professional identity can be conveyed through various marketing methods. For example, when using animation in business marketing, it should be easily recognisable to inspire trust.
When utilising social media platforms, animated marketing can be adapted to digital spaces, making it easier to maintain consistent branding.
Increase Brand Awareness
Creating an identity through animated marketing is quite possible. Brands that have iconic mascots are an example. Audiences or consumers are more likely to remember brands through either a catchy advertisement or an animated mascot that is associated with it.
Namely, the Michelin Man, Pringles, McDonald’s yellow and red clown and KFC’s Colonel.
Simplifies Complex Ideas
Animation marketing with compelling stories that convey the message of the brand not only leaves an impact on the audience but also effectively explains complex ideas. Visuals are a great tool to simplify concepts that might otherwise be hard to explain verbally.
For example, in the medical field, visuals are essential for explaining how the body works or how medicine is applied. So, bringing awareness of either health benefits or the advantages of a type of medicine through animation marketing helps simplify the complex explanation.
5 Steps to Start Using Animation in Your Marketing Efforts
Step 1: Identify Your Goals and Target Audience
Before deciding on what animation studio to execute your marketing plans, consider what you are trying to achieve with the animation. Goals can look like:
Bring awareness
Educating the audience about your product or service
Increase sales of your product or service
Then, look into what your target audience is likely to be drawn to when it comes to animated marketing. Are iconic characters essential, or are stories more likely to capture their attention?
Step 2: Develop A Story
When creating a story for your brand, make sure it aligns with the brand’s identity and is relatable to the consumers. Stories that hold familiarity or something that the audience can connect with are likely to stay with them longer.
Step 3: Design Characters That Will Last
If your brand doesn’t have a mascot, how will it be represented if it is personified? It doesn’t have to be a person or an animal; it could also be a shape, like TESSR’s Teo.
Step 4: Focus on Quality
It can be tempting to save on your resources and attempt to request a team member to animate despite the lack of experience. High-quality animation can positively reflect your brand’s identity, and it could even last you longer than having to redo your brand’s animation.
Step 5: Promote, promote, promote
If you have multiple social media channels, utilise them to promote your video to gain visibility and achieve your goals. So, create campaigns that tie to your animation marketing for it to gain attention.
Key Takeaways
Animation marketing can benefit all types of businesses and industries when utilised correctly.
Other than boosting customer engagement, it can help identify a brand more easily for lasting brand awareness.
Frequently Asked Questions (FAQs)
Is animation better than live-action video marketing?
Animation is not better than live-action when it comes to marketing. Each has its strengths, so understanding your marketing objectives and available resources will help you choose the method that best fits your needs.
What types of businesses benefit most from animated marketing?
Businesses that have complex or intangible subjects could benefit the most from animated marketing. Animation could help simplify the concept of their business or service to help customers understand it better.
Is animation expensive for small businesses?
Depending on the complexity of the animation, it can be expensive. There are a few factors you would have to consider before committing to animation as your marketing method:
1. Is there a studio preference? If not, are they willing to hire a freelancer or an independent animator to save resources?
2. How complex and how long would the animation be?
3. Where will it be showcased or displayed?
Author Bio
With a background in Arts English, Adilla has been a casual writer for various hobbies, like parodies of animated shows and plots for board games. She loves to read anything and everything, from fantasy stories to articles on tips and tricks. Now an advocate for mental health and effective project management for the creative industry. Currently, Adilla resides in Malaysia and is a creative writer at TESSR. To know more about her, check out her LinkedIn.
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