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Giving feedback can be tricky, let alone having to comment on a visually heavy project. Words like ‘make it pop’ or ‘can we use something more exciting or eye-catching’ aren’t useful feedback for creatives that need more actionable comments.
Visual thinkers often struggle with verbal feedback. Their primary way of processing their work is through mental images which are not easy to describe verbally. So, to bridge this gap, we’ve broken it down into this article.